Subscribe
Nissan has developed a new advertising campaign for its electric Leaf sedan in North American to help it compete with models like the Honda Civic Hybrid which can be purchased from a Honda Dealer Salisbury. The Leaf will be differentiated in the advertisement to help make it more unique compared to competing models such as the Honda Accord Hybrid which is sold at a Seattle Honda Dealership. Even though these hybrid vehicles rival the Leaf, the Leaf’s main competing model is the Chevy Volt, which is one of the most anticipated new Chevy models.
Other fuel efficient Honda models can be purchased from a Carson Honda Dealership as well. Although the Chevy Volt says that it is an electric car, it has a gasoline engine which allows the Volt to have a much greater range than the Leaf. The Volt is also substantially more expensive than the Leaf, even with the tax rebate that reduces the cost of the Volt or the Leaf by $7,500. Both companies have been somewhat aggressive and confrontational in their advertising approach and have attacked the flaws of the other vehicles. 
Nissan has a new ad campaign that show a Volt owner standing at a filling station and putting gasoline in the Volt and he watches a Leaf owner charging his vehicle with a charger. Nissan’s vice president of marketing said that the commercials are focusing on the difference between a hybrid and a full electric vehicle, since for some buyers the difference may not be clear. The ad campaign also describes a world where everything runs on gas including coffee machines, cell phones, and other appliances that spew exhaust and Nissan will show the commercials online and on the television. Nissan outsold the Leaf by 1,700 to 1,025 throughout the first four months of the year, and the Leaf looks like it may be a more popular vehicle.
